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The reason behind the boon of Digital Marketing!

Introduction to digital marketing

The effective use of digital technology to deliver your marketing messages and to allow your customers to interact with your business is digital marketing. The digital source can be: the web, email, video, RSS, Instant message, social platforms, podcasts and mobile devices like smart phone. With the help of technology now you can enter into a dialogue with your customers and deliver what they are looking for and not want you think they want. Many a times there is a gap between what customer wants and what they get, digital marketing has been able to shorten that gap.

Though the definition of digital marketing is quite ordinary but its scope is quite extraordinary. There is an age old debate over whether TV & billboards to be included on the digital marketing list, but this has been rejected sayin, digital marketing is quantifiable i.e. it is easy to calculate how many people saw the marketing message, how many took action and how many purchase are done.

So what area does digital marketing cover?

Digital Marketing covers the following important areas:

1. Websites: It is probably the broadest aspect of digital marketing, this includes,

  • - Search Engine Optimisation which will increase your visibility in Google ranking.
  • - Pay Per Click marketing
  • - Banner Advertisement. This includes paying for banners to entice visitors to your site.
  • - Ecommerce. The ability to buy and sell products, services and information online.

2. Consumer testimony: It’s extremely important aspect of digital marketing, where a consumer writes first hand review of a product or a service brought from your site. This testimony serves as advertisement for the site and makes it easier for the new users or consumers to make a purchase.

3. Social Media: Enough has already been said about the importance of social media in today’s business. Sites like Facebook, Twitter, LinkedIn, Google +, Pinterest are one of the best way to communicate, connect, share information such as ideas, links, photos, videos etc with your target audience. They can also generate income for your business as well as a platform to market your products.

4. Blogs: Blog is another platform to share your opinion, views, belief and attitude. Having a personal website from where one can post quality content about product and services can boost ones web presence tremendously.


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